An app for Pet Owners made by Pet Lovers
Barkibu was designed to be an all-in-one solution for pet owners, providing access to insurance coverage, veterinary services, and a wealth of information about pet health and wellness.
The design process for Barkibu started with a comprehensive user research phase. I worked closely with our UX research team to gather insights from pet owners, veterinarians, and insurance providers. This helped us understand the needs and pain points of our target audience, and informed the design decisions we made throughout the process.
Elevating Pet Insurance through a Design and Data mindset
A crucial aspect of the design was the integration of pet health data. Barkibu enables pet owners to centralize and manage their pet's health information, thereby ensuring that they are equipped with relevant information to make informed decisions regarding their pet's well-being. I worked in close collaboration with the engineering team to ensure that the data was presented in a clear and concise manner, and that the app's performance was optimized, even when processing substantial amounts of data.
One-Stop Pet Health Management: Unifying Health and Insurance
One of the most formidable challenges we faced was the creation of a user-friendly interface that would resonate with pet owners. To overcome this, I designed a streamlined and intuitive workflow that facilitated easy navigation of the app. Additionally, I incorporated captivating animations and illustrations to enrich the user experience and make the app more engaging.
Enhancing lead conversion through strategic design, benchmark analysis, and test-driven optimization
I was tasked with the optimization of key funnel steps aimed at elevating overall conversion rates for Barkibu, a pet health insurance app. My team and I approached this challenge by conducting a thorough analysis of each stage of the funnel and identifying areas for improvement.
To validate our design decisions, we utilized data-driven insights and subjected the user journey to comprehensive testing. As a result, we made various modifications to the layout, copy, and visual elements with the objective of streamlining the user experience and improving the ease of use. Our efforts bore fruit, as the changes we implemented led to a substantial increase in conversion rates.
This was a demonstration of the importance of continuous improvement and a data-driven design philosophy.
